I love making reels. And while the word “authenticity” gets thrown around a lot, I actually deliver it. One spontaneous post about adopting an 11-year-old cat from a shelter racked up over two million views. But I don’t just do heartfelt—I’ve also recreated the art-house film Gerry in under a minute, paid tribute to Magic Mike while gardening, and showcased Simon’s DIY “skills” (he’s not handy—but that’s the point).

If you’re a brand looking for content that’s clever, unexpected, and genuinely human, the sky’s the limit here. I’m open to ideas, but even better—I usually have a few of my own.